Vanilla Reindeer Privacy Policy.

Vanilla Reindeer Limited is committed to your privacy. In order to understand your rights, we encourage you to read this Privacy Policy. This policy describes how we collect, use, manage and store your personal information. Any information that we may collect about you will be used and stored in full accordance with the law (Data Protection Act 1988 and the General Data Protection Regulation (EU) 2016/679).

Our website may contain links to other websites of interest. We are not responsible for the content or privacy policies of these websites, or the protection and privacy of any information which you provide whilst visiting such sites.

What data we collect

When you create an account, we collect the following information about you:

  • First name
  • Last name
  • Gender
  • Title
  • Date of birth (not mandatory)
  • Billing address
  • Shipping address
  • (Mobile) Telephone Number
  • E-mail address

Of other recipients:

  • Name
  • Delivery address
  • {Mobile) Telephone number (required by the courier to deliver tracked parcels)
  • Email address (required by the courier to deliver tracked parcels)

We may also collect data from you if you participate in prize draws or competitions on our website or social media channels, e.g. name and email address. For any winners, we collect a postal address and a telephone number to fulfil the prize draw or competition, where required.

If you contact our customer service team by email, telephone or social media we may ask you to provide the following details e.g. name, email, telephone number and order information.

We do not collect credit or debit card data.

In addition, we collect data from our website to help us analyse the use of the website and services. This includes your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use.

Most non-personal data is collected via cookies or other analysis technologies. You can modify your browser to prevent the use of cookies. For more information, take a look at our cookie policy.

How we use your data

The information that we collect will be used for two reasons:

Firstly, to process and fulfil your order, and to communicate with you regarding your order where necessary, and to give you the best possible support and after-service.

Once you have chosen to provide us with your personal information, it will be used to support your customer relationship with Vanilla Reindeer Limited.

Secondly, and if you opt in to receive marketing information from us, Vanilla Reindeer Limited uses your personal information to provide you with news of services and benefits, to personalise promotional offers and to help us better understand your needs and interests.

Who we share your information with

We will share your data with the team within Vanilla Reindeer, including but not limited to our customer service team and website customer accounts team, as well as other relevant persons involved in marketing and fulfilment of orders. Such as

Infigo, who host our website and manage our customer database. They store your data on their servers in the UK.

Boom Online Marketing, who provide SEM and outreach services, and support us with Trust Pilot and online customer service.

The Wonderland, who provide creative, marketing and social media services, and support us with Trust Pilot and online customer service.

Mailchimp, who we use for email marketing

Woobox, who we use to manage and administer prize draws and competitions

Sage Pay, who process your payment

Easy Post, who deliver the orders

Royal Mail, who deliver the orders

We take your trust in us seriously and we will not sell, rent or lease your personal information to others.

Consent and opting out: your rights

By using this website and creating an account, you signify your express acceptance of this policy. If you do not agree with part or all of our Privacy Policy, we cannot fulfil on the orders you place.

If you have opted in to receive our e-mail newsletter, and e-mail marketing communications, you can opt out at any point. Please use any of the following methods:

  • Select the e-mail “unsubscribe” link on the e-mail newsletter
  • Write or e-mail us (see contact us on the Homepage) being sure to provide your name, e-mail and postal address

Updating, changing and deleting the information we hold about you.

You have the right to request a copy of data we hold about you, in a structured, commonly used and machine-readable form to enable you to reuse your personal data for your own purposes across different services.

Any information we hold about you will be as accurate and up to date as possible. You can request the information that we hold about you by e-mailing If you find any inaccuracies, we will delete or correct them promptly.

If you have an account with us, you can access and amend any details yourself at any point.

You have the right to request that we delete the data we hold about you, unless we have a strong, relevant reason or legal obligation to retain it.

You have the right to ask us to not process your data for a specific purpose.

We will complete any valid request within 30 calendar days of receiving it in writing. Please send all requests in writing to We reserve the right to ask for additional information to identify your personal data and/or to verify your identity.

Data retention

Vanilla Reindeer Limited and the parties with whom it shares personal data about individuals will retain this data for a range of periods, depending on contractual obligation. We will not keep personal data for longer than necessary.

Any prize draw/competition data we and/or our partners hold will be deleted two months after the prize draw/competition has expired, unless you have opted in to receive marketing information.

Data for non-customers who have opted in to receive marketing information will be stored for twelve months for marketing purposes, after which it will be deleted, unless you have opened an account with us within this period.

Customer account data will be kept for as long as a customer uses their account or until you advise us in writing that you wish your information to be deleted.

Security and sensitive data

Vanilla Reindeer Limited is committed to keeping the information you have provided to us secure. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information we have physical and management procedures in place.

Depending on your browser, this security can be seen to be working with a symbol of an unbroken key or a closed lock on the bottom of the browser window.

With regard to sensitive information such as credit/debit card details, no one but Sagepay receives this information to process your order. All transaction information passed between Vanilla Reindeer’s site and Sage Pay’s systems is encrypted using 128-bit SSL certificates. Credit and debit card details are not stored on your account.

Changes to this policy

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of changes to this policy by email or a message on our website.

If you have any further questions or comments about privacy, please don’t hesitate to contact us by e-mail ( or post.

Vanilla Reindeer Limited

Unit 8 Haven Business Park

Slippery Gowt Lane



PE21 7AA